05 Dec '17, 11pm

'Forged By the Sea': New Service Slogan to Debut at Army-Navy Game

'Forged By the Sea': New Service Slogan to Debut at Army-Navy Game

After years of trial and error and millions spent on focus groups, the Navy thinks it has a slogan that will resonate with the American public. At Saturday's Army-Navy game in Philadelphia, the service will roll out its new tagline: "Forged by the Sea." The tagline has been under development since 2016 by the marketing agency Young & Rubicam, which surveyed the Navy's youngest sailors, as well as veterans and "key influencers" to come up with a message that would capture the essence of the service. The 17-to-21-year-old focus group, known as Generation Z or Centennials, was a top priority for the Navy in developing its new tagline. "The Navy is now recruiting young men and women of the Centennial Generation, who have different goals, expectations and information-gathering habits than their Millennial predecessors," said Rear Adm. Pete Garvin, commander of Navy recruiting c...

Full article: https://www.military.com/daily-news/2017/12/05/forged-sea...

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