I ask the CHINFO: How would you describe the evolution of social media in the @USNavy?

I ask the CHINFO: How would you describe the evolution of social media in the @USNavy?

, U.S. Navy Chief of Information How would you describe the evolution of social media in the Navy? There have been profound changes to the way that the U.S. Navy approaches social media since Gahlran first launched his blog five years ago. In 2007, the Navy had a scarce social media presence. Besides a few disparate early adopters like @flynavy or @NavyNews on Twitter, or Naval Station Rota on Facebook, the Navy had no real organizational appreciation or approach to social media. Many within the Navy were generally aware of the potential of social media, but effectively articulating the costs or return on investment were stumbling blocks to gaining institutional buy-in. Since I became the Chief of Information in 2009, my perspective has also changed. Every few months, I travel to discuss Navy public affairs with prospective commanding officers. During the first few visits,...

Full article: http://www.informationdissemination.net/2012/06/how-would...

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