30 May '15, 3pm

"@AllenWest Hey ISIS, watch THIS: Here's why America will crush you.

“It ended without the “Army Strong” tagline — a phrase soldiers will continue to see in internal Army communications, but one that’s ended a nine-year run as the familiar face of Army branding after research showed civilians didn’t buy in. “Our job is to market the Army [to the public],” Mark Davis, deputy assistant secretary of the Army for marketing and the director of the Army Marketing and Research Group, said in a Wednesday interview. ” ‘Army Strong’ just didn’t resonate with them. You’d either get an ‘eh’ sort of response, or you’d get an, ‘Of course you’re strong. You’re supposed to be. You’re in the Army.’

Full article: http://allenbwest.com/2015/05/this-video-shows-why-americ...

Tweets

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