29 Apr '16, 4pm

The hunt for the next U.S. Navy slogan is on

The hunt for the next U.S. Navy slogan is on

A new advertising agency will be developing new slogans and branding to aid Navy recruiting, which dumped its unpopular tagline ÒA global force for goodÓ in 2014. (Photo: Navy) 371 CONNECT TWEET 2 LINKEDIN 2 COMMENT EMAIL MORE Editor's note: This article was originally published at 12:06 p.m. EDT on April 29 and has been updated. On May 20, the Navy's hunt for its next recruiting slogan will start in earnest. That's when the new advertising contract, initially worth $84.4 million, takes effect under a new ad firm brought in to change direction after the service's unpopular "A global force for good" campaign. That effort was stalled by a year due to three appeals by the ad agency that had held the lucrative contract for 15 years. NAVY TIMES Navy dumps unpopular recruiting slogan during Army game The Navy dumped "A global force for good" — a slogan disliked by large swathes ...

Full article: http://www.navytimes.com/story/military/2016/04/29/hunt-n...

Tweets

[email protected] and the hunt for Olympic gold i...

flotrack.org 29 Apr '16, 11pm

BERKELEY, California — Alysia Montano makes powerful, controlled strides down the backstretch of the Edwards Stadium track...

#military #action #drama

amazon.com 30 Apr '16, 8pm

Making good on a promise, US President Margaret Benson, along with her husband and her son, embarks aboard a US Navy carri...

Solar Impulse 2 Resumes US Odyssey

renewableenergymagazine.com 02 May '16, 1pm

Monday, 02 May 2016 Home Panorama Wind Solar PV Solar Thermal Electric Thermal Bioenergy Biofuels Biogas Biomass Other ren...

Navy senior chief charged with stealing identities of subordinates

Navy senior chief charged with stealing identit...

stripes.com 29 Apr '16, 7pm

NORFOLK, Va. (Tribune News Service) — A 19-year Navy veteran and Bronze Star recipient is charged with stealing the identi...

The Nike Kyrie 2 Cavs Drops Next Month

The Nike Kyrie 2 Cavs Drops Next Month

kicksonfire.com 29 Apr '16, 5pm

Official imagery of the Nike Kyrie 2 Cavs are revealed, as the model’s distinctive colorway is essentially inspired by the...

Hamilton Khaki Navy Frogman Watch Hands-On

ablogtowatch.com 30 Apr '16, 7am

The bezel is more difficult to swallow – which turns out to be not only technically, but also metaphorically the case. Its...

Take your look to the next level with wedges th...

aerosoles.com 28 Apr '16, 10pm

Live on the wedge. Elevate your spring style in a brand new way with these new sandals. Shop a variety of wedge sandals th...

This U.S. Navy carrier was set to visit Hong Ko...

navytimes.com 29 Apr '16, 5pm

It's likely that the most the sailors on the aircraft carrier John C. Stennis will see of Chinese territory are the Chines...

[email protected]'s #F35s set for 1st ship-based deploymen...

marinecorpstimes.com 28 Apr '16, 9pm

The first deployment of the Marines' F-35B aboard ship is set for late 2017. The head of the Pacific Fleet says the jump-j...

Drone flights over sub bases could be 'threat to national security' Navy warns

Drone flights over sub bases could be 'threat t...

stripes.com 30 Apr '16, 7pm

Related Explosives-handling wharf at Bangor costs $267 million less than expected The Navy recently returned $267 million ...

op-ed on corruption in @NYTimes:

nytimes.com 29 Apr '16, 7am

Photo Bob McDonnell leaving the Supreme Court on Wednesday. Credit Drew Angerer for The New York Times THIS week, the Supr...

US Navy Combining Mine Efforts

US Navy Combining Mine Efforts

defensenews.com 04 May '16, 9pm

The RMS and its Remote Multimission Vehicle (RMMV) were the key elements in the mine warfare package developed for littora...

For those who came late this is what the US Nav...

navy.mil 07 May '16, 9am

"None of us can do it alone, but together we can do a lot." (Briefing with Greek navy officials, 19 May 2007) "The 1,000-s...

'#ObamaOut': US President @BarackObama gets in final laughs with US media

'#ObamaOut': US President @BarackObama gets in ...

todayonline.com 01 May '16, 4am

WASHINGTON — Even though President Barack Obama and his wife can’t wait to get out of the White House, being a lame duck c...