30 Mar '17, 8pm

Marines are once again 'The Few, The Proud'

Don’t call it a comeback: It's been here for years. The Marine Corps’ latest recruiting commercial ends with the iconic tagline, “The Few, The Proud,” which was supposed to be on hiatus. Known as “Anthem,” the commercial uses computer-generated images to show famous Marine battles throughout history. It is part of the Marine Corps’ “Battles Won” campaign. “Including the tagline with the brand was the final decision made before the new TV ads entered the market,” said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command. In February, Caldwell said that the “Battles Won” commercials would not include a tagline. Instead, they would end with the word “Marines” and the Corps’ eagle, globe and anchor emblem. "'The Few, The Proud' still belongs to the Marines, along with all previous taglines used,” Caldwell said at the time. “If and when it is appropriate to m...

Full article: https://www.marinecorpstimes.com/articles/iconic-marine-r...

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